minutes $1.79 a night · Start
Wired at 11pm? Wide awake at 3:30?

Your brain needs sleep nutrients.
Minutes brings the studied dose.

Six blackberry gummies a night. Three sleep actives at the doses the research actually used, and zero melatonin.

Try 28 nights · $50 See the formula ↓

Save $30 · keep the bag if it doesn't work

Hands holding the Minutes sleep pouch in bed under warm lamplight
$1.79 a night · 28-night trial
Zero melatonin
Blackberry · 6 a night
The nightly dosePer 6 gummies
28mg
Affron® saffronthe studied dose
120mg
Elemental magnesiumfrom 1g+ glycinate
200mg
L-theaninetrial-matched
0mg
Melatoninon purpose
Third-party testedPurity + potency · Jun 2026
☾
0mg melatoninOn purpose
28-night trialOr your money back
Free shippingCancel anytime

What the bag promises, at doses that mean it.

Calm the mind† 200mg L-theanine
Support restful sleep† 120mg mag glycinate
Wakeup refreshed† 28mg Affron®
The short version

Sleep isn’t
a switch.
Stop flipping
one.

Three nutrients at studied doses.
Zero hormones. That's the whole trick.

Why zero melatonin
A melatonin gummy is 10–30×
what your body makes.

And melatonin is a hormone. Taking one every night, just to fall asleep in your own bed, is an odd habit to never question.

Your own ~0.3mg is the dimmer. A gummy slams past it, and the excess is still in you at breakfast. That's the morning fog.

So we built Minutes without it: three wind-down nutrients, zero hormones, doses printed on the label. Save the melatonin for the airport.

The formula
Three actives. Every ingredient at the studied dose.

A clinical dose is the amount the studies actually ran on, not a pinch that earns a name-drop on the label.

Most sleep gummies give you a quarter of the dose you need.
Affron® saffronmost gummies: none
Minutes28mg
Most gummies0mg
Magnesium glycinate (elemental)≈3× the typical dose
Minutes120mg
Most gummies~40mg
L-theanine≈4× the typical dose
Minutes200mg
Most gummies~50mg

"Most gummies" = typical label values of top-selling sleep gummies; bars compare within each ingredient. Check any shelf.

Affron saffron threads on dark indigo ceramic
28mg
Affron® saffronSo the whole night goes smoother

Saffron's calming active at the full 28mg used in the published sleep study (Lopresti et al., 2020). Not a sprinkle.†

☾ so your head stops getting chatty at lights-out
Magnesium glycinate powder in a dark ceramic dish
120mg
Magnesium glycinateSo your body can settle

120mg of elemental magnesium, carried by over a gram of chelated bisglycinate, the absorbable form. Most gummies won't hold that much. Ours do. (The supporting active; the matched-dose studies belong to saffron and theanine.)

☾ so your body feels heavy, not restless
Whole green tea leaves on dark indigo ceramic
200mg
L-theanineSo your mind can go quiet

Green-tea calm without the caffeine or the cup. The full 200mg used in the four-week trial (Hidese et al., 2019). Relaxed, not knocked out.

☾ so the racing thoughts go quiet
“Red gold.”

Saffron is one of the most expensive ingredients on earth, the easiest active to name on a label and skimp on inside. We pour the full 28mg studied dose into every sachet. (Yes, all of it.)

Two kinds of label.

One you can check. One you have to trust.

PROPRIETARY SLEEP BLEND: ILLUSTRATION

A label you have to trust

Sleep Blend312mg
Saffron extract
L-theanine
Chamomile, lemon balm
amounts: not disclosed
the three numbers you actually wanted

Common in the sleep aisle.

THE MINUTES LABEL: PER SACHET OF SIX

A label you can check

Affron® saffronCrocus sativus · 3.5% lepticrosalides28mg
Magnesium glycinateelemental · from 1g+ chelated bisglycinate120mg
L-theaninepure L-isomer200mg
Melatonin0mg

Blackberry · 2g sugar across all six · 50 calories

Every amount printed. Check any of them.
No sugar alcohols. No gelatin. Nothing that wakes your gut up at 3am.

The doses get the headlines. The gummy itself is the part you eat every night, so we held it to the same standard.

Minutes pouch and a torn sachet on a kitchen counter, blackberry gummies scattered Plant pectin, not gelatin Sweetened with tapioca 2g sugar across all six
Plant pectin, not gelatin Sweetened with tapioca 2g sugar across all six
0mg melatonin
Try 28 nights · $50 Save $30 · keep the bag if it doesn't work
A Minutes sachet and one blackberry gummy held in hand, satin pyjamas
The 10:45 ritual
Tear, chew, done in 30 seconds.

Your sleep, not the clock: day sleeper, night owl, whatever your schedule is. Starting out? 90 minutes before your target bedtime is a good default.

  1. Tearone sachet
  2. Chewsix gummies · no water
  3. Wind down1–3 hrs before bed
Why six
What has to fit in tonight's gummies over 1.2g total
Affron® saffron
28mg
magnesium bisglycinate
over 1g (120mg elemental)
L-theanine
200mg
divided into

six blackberry gummies · about 30 seconds · 2g sugar across all six

Minutes pouch on a nightstand beside a silk eye mask
What lands on your nightstand
28mg·120mg·200mg·0mg · from $1.79 a night
See the offer ↓
Free shipping · 28-night sleep trial · Cancel anytime
Side by side
Everyone else makes you give something up.
studied doses
zero hormones
a nightly treat
A typical 10mg melatonin gummy
Studied doses: no. underdosed
Zero hormones: no. 10mg hormone
A nightly treat: yes.
"Sleep blends"
Studied doses: no. underdosed
Zero hormones: varies by product, not a yes and not a no. varies
A nightly treat: yes.
The DIY stack (three bottles)
Studied doses: yes.
Zero hormones: yes.
A nightly treat: no. a project at 10pm
Minutes
Studied doses: yes. studied doses
Zero hormones: yes. zero hormones
A nightly treat: yes. a nightly treat

Check every number against any label on the shelf. We chose efficacy.

Swipe to compare →
Minutes
A typical 10mg melatonin gummy
"Sleep blends"
Affron® saffron28mg is the studied dose
28mg
0mg
Underdosed
Magnesium form shown
Glycinate
Oxide, or none
Hidden
All three actives at their full studied doses
Yes
No
No
Melatonin
0mg
10mg
Varies
Typical price per nightpremium options in each lane
$1.79–2.14
~$1
~$3

Dose cells are verifiable against any label. Prices are typical for the premium option in each lane. The doses above are why ours land where they do.

What to expect
It won't knock you out. It'll unwind you.
NIGHT 1 theanine and magnesium at full dose
NIGHT 28 the full studied window
Tonight

An easier wind-down.

Week 1–2

Falling asleep gets easier.

Week 3+

Just how you sleep now.

Night one is a gentle drift, not a melatonin lights-out. Saffron builds with nightly use to week four, the full studied window.

Insomnia scores fell 4 points on saffron.
On placebo: 1.3.
▼ 4.0
SAFFRON 28MG/DAY
Points dropped on the Insomnia Severity Index over 28 days. A bigger drop is better sleep.
RandomizedDouble-blindPlacebo-controlled28 daysn=55

An ingredient study of affron® at 28mg/day, not a claim about the gummy. It's exactly why the trial here runs 28 nights too.

Try 28 nights · $50 Save $30 · keep the bag if it doesn't work
A note from the founder

I've always had trouble sleeping. And worse, winding down enough to sleep.

I eventually found the ingredients that helped me: saffron, magnesium, L-theanine. Then I fell off them. Repeatedly. Pills felt like medicine. Powders were a project at 10pm. And every gummy good enough to actually stick with had doses too small to matter.

Minutes is the thing I couldn't buy: the full studied doses, in a form I genuinely look forward to every single night, no discipline required. Something you'll take tonight, enjoy, and keep taking forever.

Joe · Founder, Minutes
28 sachets. 28 nights in the study. 28 nights on the guarantee.

One bag is the whole trial.

The deal, plainly
  1. 28-night bag first bag $50 · free shipping
  2. decide by night 28 the whole bag is the trial
  3. not for you? reply to any email that's the entire process
  4. keep the bag full refund

First bag $50 · $1.79 a night · free shipping

Smiling person in pyjamas holding out a Minutes blackberry gummy
Start your 28 nights

Finally look forward to sleep.

No codes, no hoops. The $30 comes off automatically.
Free shippingon every order
28-night guaranteeemail us · keep the bag
Skip or cancel anytimetwo clicks, no calls
Renewal reminderwe email 3 days ahead
Before you commit
Asked, answered.
Will I feel groggy in the morning?
No. That's the point of 0mg melatonin. There's nothing to wear off by morning, so there's no fog to coffee through. The actives support your own wind-down, then get out of the way.
I fall asleep fine, but I wake at 3–4am. Is this for me?
The honest answer: the saffron study measured overall sleep quality across 28 nights; theanine and magnesium support the wind-down. If your middle-of-the-night waking is midlife-hormonal territory, Minutes is not a hormone product and won't pretend to be. The 28-night trial exists so testing it against your 3am costs you nothing if it doesn't help.
Why leave melatonin out?
Melatonin is a clock-setter, great for jet lag. It's also a hormone, and taking one every night to fall asleep in your own bed is a strange default (the NIH notes long-term safety data is lacking). Add the morning side-effect list, and a category where a 2023 JAMA analysis found 88% of melatonin gummies mislabeled. We'd rather earn sleep with doses you can check against the label. 0mg, on purpose.
When will I feel something?
Theanine and magnesium take the edge off the first night. Affron® saffron builds with nightly use over two to three weeks. That's why the trial runs 28 nights, the full studied window.
Six gummies, really?
Really. Clinical doses take up room. Magnesium glycinate is bulky, and we won't shrink the dose to shrink the count. Underdosed gummies fit in two; the studied doses don't.
What do they taste like?
Blackberry: jammy, not candy-aisle sweet. 2g of sugar across all six.
What if it doesn't work for me?
Then it shouldn't cost you anything: reply to any of our emails by night 28. Keep the bag, no return label, no phone call, refund back to your card. Cancelling is two clicks in your account.
What does it cost after the first bag?
No hidden math: Subscribe & Save is $50 for your first bag, then $60 every 4 weeks, and we email you three days before every renewal. One-time bags are $65 on your first order, $80 after that.
Can I take Minutes with medications?
For most people, yes. It's three nutrients, no hormones, no sedatives. Worth a quick word with your doctor first if you take an SSRI/SNRI (saffron is serotonergic), manage a kidney condition (high-dose magnesium), or use a prescription sleep medication. Minutes is a supplement, not a substitute, and your doctor makes that call.
Pregnant or nursing?
These actives haven't been evaluated for pregnancy or nursing. Doctor first. (That's the honest answer from any supplement brand.)
Switching from melatonin?
Per the NIH, melatonin isn't associated with physical dependence, so most people simply swap the same night. Replace, don't stack. Those first nights, theanine and magnesium carry the wind-down (they're at full dose from night one); saffron deepens across the trial window. Unsure? Ask your doctor.
Full studied doses. Zero melatonin. $1.79 a night. 28 nights to decide.
Try 28 nights · $50
Save $30 · keep the bag if it doesn't work