Everything manufacturers told us not to do.

I've always struggled with sleep, and even more with winding down before bed. When I took something to help, I paid for it in the morning. I'd get to sleep, then wake up groggy.

Eventually I found three ingredients that helped me wind down: saffron, magnesium and L-theanine. I kept quitting them anyway. Pills felt like medicine. Powders were a project at 10pm. And the gummies I liked were basically candy, with doses too small to matter.

So I set out to make the thing I couldn't buy: a gummy I'd actually take every night, at doses that mean something. That's when the manufacturers started giving me advice.

What they told us, and what we did

1. They saidDon't put that much magnesium in.

   We did120mg of elemental magnesium, every night. A real dose takes up a lot of room in a gummy, which is the main reason Minutes is six of them.

2. They saidDon't pay for glycinate. Use mostly oxide, with a little glycinate so the label can still say glycinate.

   We didAll of it is glycinate, about 1g of magnesium glycinate a night. Oxide is cheaper. It's also poorly absorbed.

3. They saidDon't pay for the branded saffron. Customers don't know the difference.

   We did28mg of Affron®. That's the saffron extract from the sleep study further down this page, at the dose the study used. It helps you stay asleep through the night.†

4. They saidUse sugar alcohols and carrageenan. It makes the gummy easier to make.

   We didNeither. The gummy is a tapioca and pectin base, sweetened with 2g of real sugar across all six.

5. They saidIt's impossible. You'll have to change your specs or compromise.

   We didWe kept going. After many rounds of formulation, we found the right partner to make it, with every dose the way we wanted it.

I sell this, so I'll show my work instead of asking you to trust me.

Every dose, on the label

No proprietary blend. Here's one night.

No gelatin, no sugar alcohols, no carrageenan. Made in the USA in a cGMP facility. An independent lab tests it.

• 200mg L-theanineAn amino acid found in tea. This is the daily dose used in a four-week study. We match the dose, not the outcome.
• 120mg elemental magnesiumThe supporting ingredient. It doesn't match a single study, and I won't pretend it does.

No melatonin, nothing to wear off

Waking up groggy was my problem, so Minutes has no melatonin and no sedative. There's nothing left to wear off in the morning.

Labels were the other reason. When researchers tested 25 melatonin gummies in 2023, 22 were off from their labels by more than 10%. One had almost three and a half times the amount it listed. Every amount in Minutes is printed, and an independent lab tests it.

Six gummies, thirty seconds

Making it easy to take was the part I cared about most. A sleep routine has to survive the nights you have no discipline left. None of mine did.

Minutes is six jammy blackberry gummies. All six take about 30 seconds. No water, no mixing, no pills to swallow.

Your first 28 nights

There's no sedative in Minutes, so don't expect to be knocked out. It's built to calm the mind and support restful sleep.†

Night 1

Six gummies before bed. About 30 seconds, no water.

Nights 7 to 14

In the saffron study, the biggest change came in the first week. If you haven't noticed a difference by now, one email gets you a refund.

Night 28

The last sachet in the bag, and the same length as the saffron study. By now you know whether Minutes has earned a place on your nightstand.

Common questions